Bundle Management
Manage your subscription packages, product bundles, and pricing strategies directly from the Azotte Portal. This guide walks you through creating, configuring, and optimizing bundles for your business.
Accessing Bundle Management
From the portal sidebar, navigate to Bundles & Pricing to see all your existing bundles and create new ones.
Screenshot: Bundle Management landing page showing the list of all bundles
Bundle Types
Azotte supports several bundle types — choose the right one for your business model:
| Bundle Type | Description | Best For |
|---|---|---|
| Subscription Bundles | Recurring billing with entitlements | SaaS products, streaming, ongoing services |
| Product Bundles | Multiple products packaged together | E-commerce, digital goods, multi-product sales |
| Service Tiers | Tiered access levels (Basic, Pro, Enterprise) | Feature-gated platforms, API access tiers |
| Add-On Packages | Supplementary services attached to a base plan | Premium support, extra storage, advanced features |
Creating a New Bundle
Step 1: Start the Bundle Builder
Click + Create Bundle from the Bundle Management page to open the bundle builder.
Screenshot: "Create Bundle" button on the Bundle Management page
Step 2: Define Basic Information
Fill in the following fields:
| Field | Description | Required |
|---|---|---|
| Bundle Name | A clear, customer-facing name (e.g., "Premium Plan") | Yes |
| Description | A short summary of what's included | Yes |
| Bundle Type | Choose: Subscription, Product, Service Tier, or Add-On | Yes |
| Category | Organize bundles by category for internal management | No |
| Status | Draft, Active, or Archived | Yes |
Screenshot: Bundle basic information form
Step 3: Add Entitlements
Entitlements define what the customer gets when they subscribe to this bundle. Click + Add Entitlement and select from your configured entitlements.
| Entitlement Example | Description |
|---|---|
| Feature Access | Unlock specific application features (e.g., "Advanced Analytics") |
| Usage Quota | Set limits (e.g., "10,000 API calls/month") |
| Priority Support | Grant access to premium support tiers |
| Content Access | Control which content or resources are available |
Screenshot: Entitlement selection panel during bundle creation
Step 4: Configure Pricing
Set the pricing strategy for this bundle:
| Pricing Strategy | How It Works |
|---|---|
| Fixed Price | One set price for the entire bundle (e.g., $29.99/month) |
| Percentage Discount | X% off the combined individual product prices |
| Fixed Discount | A flat dollar amount off (e.g., $10 off) |
| Tiered Pricing | Price changes based on volume or usage level |
Configure additional pricing options:
- Billing Interval — Monthly, quarterly, annually, or custom
- Trial Period — Number of free trial days (if applicable)
- Multi-Currency — Set prices per currency/region
- Promotional Price — Temporary introductory pricing
Screenshot: Pricing configuration form with billing interval and trial settings
Step 5: Set Availability Rules
Control where and to whom this bundle is available:
- Storefronts — Select which storefronts display this bundle
- Regions — Restrict availability by geography
- Customer Segments — Limit to specific customer groups
- Date Range — Set start and end dates for availability
Screenshot: Bundle availability rules with storefront and region selectors
Step 6: Review and Publish
Review all settings on the summary page and click Publish to make the bundle live, or Save as Draft to continue editing later.
Screenshot: Bundle review summary before publishing
Managing Existing Bundles
Bundle List View
The bundle list shows all bundles with key information at a glance:
| Column | Description |
|---|---|
| Name | Bundle display name |
| Type | Subscription, Product, Service Tier, or Add-On |
| Status | Draft, Active, or Archived |
| Subscribers | Number of active subscribers |
| Revenue | Monthly recurring revenue from this bundle |
| Created | Date the bundle was created |
Use the search bar and filters (by type, status, storefront) to find specific bundles quickly.
Screenshot: Bundle list view with filters and search
Editing a Bundle
Click on any bundle to open its detail page. From there you can:
- Edit name, description, and metadata
- Modify entitlements
- Adjust pricing (changes apply to new subscribers; existing subscribers are grandfathered unless migrated)
- Update availability rules
Changing entitlements on an active bundle affects all current subscribers. Use the Preview Impact button to see how many customers will be affected before saving.
Archiving a Bundle
To retire a bundle, change its status to Archived. Archived bundles:
- Are hidden from all storefronts
- Existing subscribers continue on their current terms
- Can be reactivated if needed
Screenshot: Bundle archive confirmation dialog
Bundle Performance Dashboard
Monitor how your bundles are performing from the Analytics tab within Bundle Management.
Screenshot: Bundle Performance Dashboard with sales, revenue, and margin data
Key Metrics
| Metric | What It Tells You |
|---|---|
| Total Sales | Number of subscriptions sold for this bundle |
| Revenue | Total revenue generated |
| Margin % | Profitability of the bundle |
| Conversion Rate | Percentage of visitors who subscribe |
| Churn Rate | Percentage of subscribers who cancel |
| Average Order Value | Average revenue per transaction |
Comparing Bundles
Use the Compare view to see side-by-side performance of multiple bundles and identify which packages resonate best with your audience.
Screenshot: Bundle comparison view with side-by-side metrics
A/B Testing Bundles
Test different bundle configurations to optimize conversions and revenue.
Setting Up a Test
- Navigate to the bundle you want to test
- Click A/B Test from the actions menu
- Create variations (different prices, entitlements, or descriptions)
- Set the traffic split percentage for each variation
- Define success metrics (conversion rate, revenue, margin)
- Set the minimum sample size and test duration
- Click Start Test
Screenshot: A/B Test configuration wizard
Monitoring Test Results
During the test, the portal displays:
- Performance per variation
- Statistical significance indicator
- Projected winner based on current data
Screenshot: A/B Test results dashboard with statistical significance
Bundle Lifecycle
Bundles follow a natural lifecycle:
| Stage | Description | Actions |
|---|---|---|
| Draft | Bundle is being configured, not visible to customers | Edit freely, preview |
| Active | Live on configured storefronts, available for purchase | Monitor performance, minor edits |
| Archived | Removed from storefronts, existing subscribers maintained | Reactivate or migrate subscribers |
When retiring a bundle, create the replacement bundle first, then use the Migration Tool to move existing subscribers to the new package with an optional incentive.
Best Practices
- Keep it simple — Offer 3–5 clearly differentiated tiers to avoid decision paralysis
- Highlight value — Show the savings compared to purchasing items individually
- Test pricing — Use A/B testing before committing to pricing changes
- Monitor churn by bundle — High churn on a specific bundle may indicate a value mismatch
- Review quarterly — Evaluate bundle performance and adjust based on market and customer feedback
Troubleshooting
| Issue | Possible Cause | Solution |
|---|---|---|
| Bundle not appearing on storefront | Status is Draft or availability rules exclude the storefront | Check status and availability settings |
| Customers can't subscribe | Pricing not configured or payment provider not connected | Verify pricing and payment configuration |
| Revenue numbers seem low | Discounts or trial periods reducing effective revenue | Review promotional pricing and trial settings |
| A/B test not reaching significance | Insufficient traffic | Increase test duration or traffic allocation |
Next Steps
- Campaign Management — Create promotions for your bundles
- Storefront Management — Control where bundles appear
- Analytics & Reporting — Deep-dive into business metrics